San Francisco

Foggy nights. Colorful houses packed tightly upon hillsides. Golden poppies popping up in the most unexpected spaces.

Our styles embody the timeless San Francisco characteristics you adore.



Cozy Hillside Houses

Glen Park, Bernal Heights, Diamond Heights. When Karl rolls in for the evening, these colorful hillside houses will be blanketed in a cozy layer of fog for the evening.

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Love, San Francisco

Know someone who left their heart in San Francisco? Share the love with this new 'I Heart San Francisco' design.

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Scoopdump

Check out our special collection, featuring Scoopdump and Friends! Inspired by our little guy's love of construction trucks and dirt, these are some duds your little one won't want to take off!

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Poppy

This stylish collection combines our state's beautiful poppy with our iconic SF heart.

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Featured collection

  • from $4.50
    from $4.50
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  • San Francisco Hills T-Shirt - Men's - heather gray
    $24.99
    $24.99
    Sold out
  • Women's Wideneck Sweatshirt - white
    $32.99
    $32.99
    Sold out
  • from $12.99
    from $12.99
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  • $23.99
    $23.99
    Sold out
  • $23.99
    $23.99
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  • $32.99
    $32.99
    Sold out
  • $19.99
    $19.99
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Style. Redefined.

Stylish. Cozy. Unique.

I just moved from the City, where I lived for the last eleven years. The hills shirt embodies everything I love about the City - the hilly landscape, diversity and funky culture.

Caroline M.

Scoopdump is the ONLY shirt my son wants to wear! We no longer fight over what to wear in the morning. But now I fight him to take it off at night :)

Emily D.

I couldn't be happier with my new sweatshirt! It's so cozy, the wide neck fit is stylish and the design is unique! Thank you Cozy Fog!

Elaine L.